Netflix Cracks Down on Password Sharing in US, Will Charge Premium to Add a Member

Netflix’s long-discussed password crackdown is on the horizon. On a blog found on its media site, the streaming giant outlined the email it would be sending to subscribers who are sharing Netflix outside their household in the United States. Though this warning is coming early, the official crackdown is supposed to happen in June.

“Your Netflix account is for you and the people you live with — your household,” the email begins. It then reassures users that they will still be able to “easily watch Netflix on the go” through either personal devices, hotel TVs or vacation homes. The email also details how users can check who’s using their account using the new “Manage Access and Devices” option under settings as well as how to transfer the profile of someone outside of the household to a new membership “that they pay for.”

The company also further explained its “extra member” option. For an additional $7.99 a month, subscribers can add a member to their Netflix account who does not live with them.

“We recognize that our members have many entertainment choices. It’s why we continue to invest heavily in a wide variety of new films and TV shows — so whatever your taste, mood or language and whoever you’re watching with, there’s always something satisfying to watch on Netflix,” the press release concludes.

Under Netflix’s new and stricter regime, users have to set up a primary location, which ensures that everyone who lives in that household can access their Netflix account. Anyone using the account outside of this household may not be able to access the account. At the moment, it’s unclear what steps subscribers who are traveling, vacationing or who have more than one home will need to take to continue to use their account.

In addition to the United States, the email was sent to subscribers in Norway, Singapore, Australia, the U.K., Denmark, Sweden, the Philippines, Belgium, Thailand, Taiwan, Argentina, Mexico, Israel, Ireland, the Netherlands, Malaysia, Hong Kong, Colombia and Brazil. Each country or region had a customized version of the same message on Netflix’s press site.

More to come…

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